The correct web site to the right customers
I want to start with one definition: Keywords
Are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Five important tips:
One example of Mary selling shoes on her site:
1.-Think like a customer; what the customers would search for. Mary writes down all the categories of shoes she sells.
2.- Organize by theme
For example rain boots, women s boots,
3.- Be specific
For example basketball, basketball score, basketball videos
men´s basketball shoes sale, you can attract with this: “all shoes under $50” use successful advertisers.
4.- use negative keywords
Ensure your ads, don’t show to the wrong people, Mary doesn´t sell children shoes, children shoes is a negative keyword.
5.- use the keyword planner
To come up with new ideas for effective keywords also helps her estimate the number of clicks she would get for her.