Is any customer there?
I have been visited google and I enter any key word and you see several Ads and web sites, if you are looking for a service or product you click the first one that you see or the second and we lucky the third one, and what about the else site?, and what about the companies that have a site but they didn’t appear between the 10 firsts options.?
I you have a web site offering a service or product but nobody visit your page and you don’t have new customers, it turns complicate the business.
But how can you be the first one in google search? Is not a mystery, google is offering amazing tools for help you to improve the advantage of google. It is free? The support and tutorial is free but you need to pay the clicks, the way you use the words, the empathy you have with your customers, thing in how you can classified your products.
If you make a balance between publicity in TV, radio newspaper etc, google Adwords could be cheaper, and bring you the traffic of the right customers, is not this amazing?.
Sure it is, “If you don’t know your numbers of your business you don’t know your business” Marcus Lemonis.