The innovation of advertisement
I had one experience this last week, I saw an ad on the wall about the moving service, called it “moving service Ant.” I saw this Ad in different walls, few time later I saw the same Ad but different:
Now they are in google!! That’s great. I went to search in google and effectively they are in google, then if you search but only looking for a “moving service” they doesn’t appear. So any possible customers click in other web sites. (I should give some tips to the company)
How important is to know the tools of google Adwords, is not expensive, I thing is better than other expensive options. The advantage of google the customers are looking for you, and you are visible for them, then you are connected.
Is important measure your results and follow your goals, who is looking for you, where? Etc.
This innovation is an advantage for everyone but we need to be more competitive, because now most of the companies are looking for the same customers.