What is a landing page

What is a landing page

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander“, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement . The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Landing pages are often linked to from social media, email campaigns or search engine marketing  campaigns in order to enhance the effectiveness of the advertisements.

The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity  generated by the linked URL, marketers can use click- through rates  and conversion rate to determine the success of an advertisement.


Some tips for a good landing page

One important tool for a landing page is to create a button “Call to action” for example “BUY NOW”. Before make scroll should appear “call to action button”.

Other important element is the title, and inside your web site is important organize all your items, and be clear in your store, is the decision for the customer buy or leave the site.

Then you can related your site with social media, is important for customers see other opinions of common people.


anatomy of landing page



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